MARK DIACO
The thesis · DOOR

The machine learned from us. But nobody asked.

I spent twenty years deciding who gets through a door, and a lifetime being the artist told to wait outside. DOOR is what I built with both. Artists are asked first, credited permanently, and paid on every use — not a promise in a policy, a receipt in the file.

Walk through → How it gets signed
RCPT · {{ rcpt }} · SEALED
What it is
DOOR

Not a feed. Not a marketplace. A threshold.

DOOR is a consent-native platform for AI art and storytelling. An artist decides what enters, what it may become, and what it may never be used for — before a single stroke is captured. Nothing assumed, nothing scraped. The artist holds the keys and the provenance. DOOR is not the centre of the story; the artist is.

The door policy

All four, or the door doesn't open.

Not features we added. The conditions the architecture starts from.

Painting · asked first
01
The knock
Asked first

Consent is the floor, not a checkbox at the end. The terms are set before anything is captured.

Painting · credited permanently
02
The list
Credited permanently

Three receipts follow every work — the consent receipt, the dataset manifest, the training attestation. Signed, timestamped, and independent of us.

Painting · never handed over
03
The room
Never handed over

We don’t sell the recipe, we serve the meal. Nobody downloads an artist and runs them locally. An artist can always take their own model and their own provenance and walk — nobody else can.

Painting · paid per use
04
The take
Paid for use

Artists are paid for what their work does, above a floor, with a live view of what drove the number. Not a quarterly statement they have to take on trust. Money moves Studio → DOOR Global → Artist.

Take one away and it's the old deal with better graphics.

The process

How a work gets signed.

An artist setting terms on the DOOR Dial DOORWAYS — every use, written back The engine is sealed — an artist's hands on a tablet DOOR Canvas — an artist drawing with a stylus The receipt chain on a tablet
Gate 01 · Terms set

The artist defines scope, permitted uses, and hard exclusions. Nothing proceeds without it.

· Identity verified
· Scope declared
· Revocation retained
Gate 02 · Work captured

The drawing is recorded as it happens — the strokes, not just the picture. The artwork stays with the artist. Only the proof travels.

· Strokes, not just the picture
· Artwork stays with artist
· Only the proof travels
Gate 03 · Receipts issued

Consent receipt, dataset manifest, training attestation — signed and timestamped.

· Consent receipt
· Dataset manifest
· Training attestation
Gate 04 · Engine trained

On that artist's terms only, and never released as a file anyone can take away.

· Artist's terms only
· No open weights
· Never released as a file
Gate 05 · Every use paid

Each output is written against the artist who made it possible, and pays them.

· Attribution permanent
· Floor enforced
· Paid on every use
Three ways through

Three ways through.

If you're an artist
DOOR Canvas

If you poured yourself into the work instead of the feed, DOOR was built for you. Bring your terms — that's where it starts.

Request a door →
If you're a creator
DOORWAYS

You have stories to tell, and the right to own them. DOORWAYS is where creators tell them long-form and keep the intellectual property — yours, on the record.

Creator enquiry →
If you're an investor or collaborator
DOOR

The architecture is documented in the open, so anyone serious about paying artists can adopt it rather than rebuild it.

Partner enquiry →
Why me

I know what a threshold is worth.

Thirty-plus venues across the Melbourne CBD. Twenty years on the rope, reading faces and deciding who came in and on what terms. By day I was the other person — the actor, the illustrator, holding the work and waiting on somebody else's decision. Both sides of the same door.

Then AI arrived and walked through artists' doors without knocking. Styles scraped. Hands imitated. Consent treated as optional, apologies afterward, if at all.

On foundation models

Here's the part most platforms won't say out loud: it already happened. We already let them in. The models exist, they're trained on the collected work of millions of us, and no amount of objecting untrains them. DOOR is built on that ground because it's the only ground there is.

So the question isn't whether it should have happened. It's whether artists get a structure that names them, pays them and lets them say no — or whether it carries on without one.

I'm not a techbro. I'm the guy who worked at the door — which means I know exactly what happens when whoever's holding it forgets they're in service of the people passing through.